Plymouth Movie Theater, Surly Brewing Pair Up to Promote ‘Cocaine Bear’
A Plymouth movie theater is teaming up with a local brewery for a promotion that’s a little out of the ordinary.
“We’re launching a couple new beers this year,” said Aaron Charlson of Surly Brewing Co. “The first one is called “One Man Mosh Pit.” It’s a hazy IPA and it launched in early February and it kind of coincided with the premier of the Oscar-worthy, I’m hoping, ‘Cocaine Bear.'”
Surly Brewing is teaming up with Emagine Willow Creek movie theater in Plymouth for a happy hour event on March 2 prior to the 7:30 p.m. showing of “Cocaine Bear.”
The movie’s plot is outlandish, but is actually inspired by a true story: a bear in the woods ingests a bag of cocaine after drug smugglers drop it from an airplane. The actual bear died in 1985 after ingesting cocaine dropped in a Georgia national park.
Surly Brewing plans to serve its new beer “One Man Mosh Pit” and dress people in bear costumes.
“We’ll have some swag, we’ll have t-shirts, stickers, the usual stuff to hand out at events,” Charlson said. “And we will have some of these lovely bear heads.”
The event on Thursday starts at 5 p.m. and you don’t need tickets to the film to attend.
Join us at Emagine Willow Creek in Plymouth on Thurs., March 2 at 5pm for a Surly Happy Hour before the premiere of Cocaine Bear, a film about a bear that does cocaine. We’ll be pouring OMMP, giving away swag, & dressing adult men in bear costumes. Yes, for real. @EmagineTheatres pic.twitter.com/3DKlGATNnL
— surlybrewing (@surlybrewing) February 27, 2023
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