Waggle Opens Golf Shop in Maple Grove’s Shoppes at Arbor Lakes
Visit any golf course and you’re not always going to find outlandish fashion choices.
“Yeah so golf, traditionally, is very country club, stripes, solids,” said Caroline Ponessa, marketing manager for Waggle.
If Ponessa had her way, more people would consider “getting their Waggle on.”
Waggle is a Roseville-based golf apparel brand that specializes in merchandise that Ponessa says is fun and different.
“Whether it’s your favorite animal, your favorite hobby, maybe you’re a hunter or fisherman; you know we have golf prints that play to golf, but also play into all other types of life,” Ponessa said. “Which allows people to love our stuff both on and off the golf course.”
Waggle was an online-only retailer when it first launched in 2018. But as interest grew, the company decided to open two brick-and-mortar stores this year: one in Dallas and the other at The Shoppes at Arbor Lakes in Maple Grove.
“We had the grand opening celebration a couple weeks ago, and I kid you not, a line around the block,” Ponessa said. “It was unbelievable to see.”
Ponessa says their best-selling merchandise is basically anything with a rooster printed on it.
“For whatever reason, some people think it’s funny to say, ‘oh I’m feeling cocky on the golf course,'” she said. “And then you have other people that are like, ‘oh my God I love chickens, I love roosters, I grew up on a farm.'”
Their goal is to have designs that men, women and children can enjoy.
Waggle’s Maple Grove store is located at 12111 Elm Creek Blvd North.
A variety of designs
Prints include everything from dinosaurs to birds to goats covered in tiger stripes.
“Kind of inspired by Tiger Woods, like tiger print that’s in a goat outline,” Ponessa said. “So playing to, like, Tiger is the GOAT when it comes to golf.”
Meanwhile, in the hat section, there’s an item that fans of “Happy Gilmore” would appreciate.
“Hats are huge for us,” she said. “So our hats are probably the most, like, nationally recognized piece that we make.”
Ponessa says Waggle also launched a new women’s line earlier in April.
“When I came to the company, I was actually the first woman hired, and there was just a desire to have more offerings for women,” she said. “So we brought in a focus group of casual golfers and also consulted some competitive golfers… to try to figure out, how we can we not only bring these fun prints into the women’s line, but also provide apparel that women are going to be comfortable with wearing on the course.”
The one-eyed alligator from “Happy Gilmore” has made its way onto apparel at Waggle.
Related: The Shoppes at Arbor Lakes’ Newest Addition: Beehives
