Brooklyn Park Bowlero Rebranding as Lucky Strike

Brooklyn Park’s sole bowling alley is getting a new name.

Bowlero, located at 7545 Brooklyn Blvd., is being rebranded to Lucky Strike.

It comes after the Brooklyn Park Bowlero hosted the world’s best bowlers this April during the Professional Bowler’s Association (PBA) World Series of Bowling.

In December 2024, Bowlero announced it would begin an overall rebrand to Lucky Strike Entertainment. 

“The rebrand to Lucky Strike Entertainment represents more than a name change; it’s a commitment to creating dynamic, all-encompassing entertainment experiences for a wide range of guests,” said Thomas Shannon, founder, chair and CEO of Bowlero Corp. “As Bowlero Corp. continues to expand into new entertainment verticals, we recognize the need for a brand that reflects the full scope of our offerings. This positions the company to embrace a more diverse range of experiences and firmly establishes our future, furthering our leadership in the entertainment landscape.”

According to a press release, the largest changes at the venue will be the name and sign.

“Guests can expect the same great bowling experience they already know and love – now as Lucky Strike,” a press release read. “This change reflects the company’s evolution and commitment to offering a broader range of entertainment experiences, expanding beyond traditional bowling and positioning Lucky Strike Entertainment as a premier entertainment destination.”

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