Osseo’s Bridal Aisle Relocating to Maple Grove

At a time when some retailers are closing their doors, an Osseo wedding dress store is preparing to expand.

Bridal Aisle Boutique is getting ready for its own “big day” with plans to relocate into a larger, well-known Maple Grove location east of I-94 and south of Maple Grove Parkway that used to be The Woods gift shop.

The move expected in late March marks a significant expansion for the business, which has spent the last 13 years transforming from a small local shop into a premier wedding dress destination.

“All of our dresses are off the rack, brand new, that you can bring home with you that day,” said Annette Hall, CEO and founder of Bridal Aisle Boutique. 

A wide selection of wedding dresses at Bridal Aisle Boutique at current Osseo location

Hall said countless dresses have been sold to satisfied brides at the store.

“When they come in our door, we just want them to feel no fear, feel very comfortable,” said Hall.

According to Hall, dedicated customer service as well as leaning into the store’s outlet business helped her buck the trend of retail closures.

“We do have budget-friendly dresses, so when the economy does take a change, we can pivot with that,” said Hall.

But good business has a way of leading to more business. That led Bridal Aisle Boutique to bid adieu to its beloved Osseo home so it has room to grow.

“We love the city of Osseo and the community here, have just had an awesome experience these last 13 years,” said Hall.

It’s new spot? You could say it was a match made in heaven.

When The Woods gift shop shut its doors after 40 years of business, Bridal Aisle Boutique was excited to make an offer.

The space offers 2,000 more square feet for dresses and dressing rooms, and allows the store to expand its men’s section which will aptly be named The Woods Men’s Suits.

With March traditionally kicking off the wedding dress season as designers release their collections, Hall’s eager to serve brides here and fully transform this space.

“We should be in business by the 28th if everything goes as planned,” said Hall.

It’s a new chapter and a new ZIP code, but the heart of the business remains the same.

“We just keep selling dresses and making brides happy,” said Hall.

Hall plans to hire more part-time workers to staff the new space. She said that The Woods location will also allow for some tenant space.

Maple Grove | Osseo

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