Plymouth To Add New Marketing Role To Increase Visitors
The city of Plymouth is doing something unique to the Twin Cities metro in an effort to boost visitors.
Plymouth is currently accepting applications for a destination marketing coordinator, a brand new job in the city.
“It is really an exciting opportunity for the city and a very unique way of going about doing it,” said Jennifer Tomlinson, Plymouth’s parks and recreation director.
The position is funded by the city’s 3 percent lodging tax. According to Tomlinson, such a role is uncommon to municipalities. Woodbury is the only other city that has a similar role.
Tomlinson said such a hire makes sense for Plymouth since many of its destinations are city-owned, like the Hilde Performance Center, Plymouth Community Center and Plymouth Ice Center.
And drawing visitors to the city adds up to big business. Tomlinson said last year’s USA Hockey National Championships for high school teams at Plymouth Ice Center generated $1.5 million of economic impact to surrounding business, restaurants and hotels.
“This is really a way to build upon that success,” said Tomlinson on the new position.
Other local suburbs are trying to boost visitor dollars too. Experience Maple Grove, a marketing nonprofit, was started last year to drive up visitors in that city. That will come this winter in the form of a new ice castle attraction.
For Plymouth, the destination marketing coordinator role could also help create new events.
“We are looking at bringing in different musical acts, for our summer concert series,” said Tomlinson.
Long term, new events and visitor dollars could help the city make good on future goals.
“It’s all coming together to really lay the foundation for economic investment in our future new downtown,” said Tomlinson.
Applications for the destination marketing coordinator job are being accepted through November 19. You can learn more on the city’s website.