Newsmakers: North Memorial Health Talks COVID-19 Mitigation
North Memorial Health Hospital has been on the front lines of fighting COVID-19, and they recently gained attention for their campaign and approach to mitigate the spread of COVID-19.
“It’s important to understand that we are taking great care of the customers that need us, both in our clinics and our hospitals,” said Samantha Hanson, Chief Administrative Officer. “Anything we do to reduce injury and reduce the spread of COVID will help us out while we are at high capacity.”
The hospital’s marketing team developed and implemented a program that promoted best practice safety measures to reduce the spread of COVID-19. It is called SAFER.
“Our SAFER campaign is clear, it’s to the point and approachable and very much aligned with our family health campaign,” said Hanson. “It allowed people who were coming to work and coming in to care and know very clearly and succinctly what they could do to stay safe and make sure our facilities were safe as well.”
Hanson went on to point out that procedures like masking and social distancing and increased hand-washing might be considered normal now, but at the start of the pandemic they were quite foreign.
The campaign was recognized by Modern Healthcare magazine with an Impact Award.
“The entrance of a vaccine helped us in controlling the spread of the virus, but at the same time in our facilities, it’s important that we all maintain these safe behaviors,” said Hanson.
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