Local Nonprofits Count on Big ‘Give to the Max Day’
This week marks one of the biggest fundraising events of the year for local nonprofits, but will Minnesota donors be as generous as they have in years’ past on Give to the Max Day?
The CEO of one of the state’s largest nonprofit organizations is confident they will.
“I have total hope that we will have a great day [Thursday],” said Allison O’Toole, CEO of Second Harvest Heartland. “I know we will, actually. This community rallies like nobody’s business. We saw that during the pandemic. We see that every year on Give to the Max Day.”
Second Harvest Heartland in Brooklyn Park hopes to raise about $650,000 during Thursday’s online giving event on GiveMN.org.
That money would be enough to provide two million meals to those in need across the region.
On Wednesday, the organization hosted a Give to the Max Day kickoff event, where dozens of volunteers packed food that will eventually head to local food shelves and other community partners.
“It’s really the donors’ choice what the story is [Thursday],” said Jake Blumberg, executive director of GiveMN. “Do they give a lot? Do they give a little? That’s going to make all the difference of what the narrative is.”
In 2022, Blumberg says Minnesotans donated $34 million to more than 6,000 organizations across the state.
If you want to help a local nonprofit, such as CCX Media, you can do so on the GiveMN.org website.