Local Wells Fargo Openings Showcase Future of Banking
In the business world, change is constant.
And in Golden Valley, there’s a new Wells Fargo serving customers just off of Olson Memorial Highway, which opened April 22.
“We’re over the moon opening any new branch,” said said Joe Ravens, Wells Fargo’s regional bank director, “because we get an opportunity to make it state-of-the art for our customers.”
The new branch bears little resemblance to its previous location, situated just feet away.
According to Ravens, it’s a look Wells Fargo customers should get used to.
“All of our branches will ultimately look like this footprint,” Ravens said. “It’s a focus for the company. We are committed to creating that consistent look, feel, technology, services so that our customers know what they’ll always get when they walk into a Wells Fargo.”
Wells Fargo executive Joe Ravens shows off the digital wall at the bank’s new Golden Valley branch. The wall shows customers how to navigate the bank’s online features.
The banks are now brighter, the space for the teller line is smaller, there are rooms that offer more privacy for people to discuss their finances with bankers, and there’s a digital wall — much like a giant iPad — that will soon become a staple for the bank to teach customers how to navigate online features.
“Rather than us having to touch a customer’s phone — and we don’t want to do that — we want to be able to show them step-by-step how to [navigate online features], and this gives us the ability to do so,” said Ravens, referring to the digital wall.
As more people have shifted toward online and mobile banking, Ravens says the offices don’t need to be as large.
The new Golden Valley branch is approximately 4,400 square feet, which is a quarter of the size of its predecessor.
The same goes for the Crystal branch.
The inside of the Golden Valley Wells Fargo branch is brighter and smaller than its predecessor. The bank is located at 600 Wisconsin Ave N in Golden Valley.
Wells Fargo Crystal relocation
In April, Wells Fargo moved from its longtime, standalone building along Bass Lake Road to a much smaller office (4,400 square feet) in Crystal’s Town Center strip mall near Bass Lake Rd. and West Broadway.
And while the layout is slightly different, Crystal offers the same features as Golden Valley.
“We’re a conglomeration of multiple different banks though the years that have now become Wells Fargo,” said Ravens. “And so this is an exciting opportunity for us to get consistency, because that’s what our customers want.”
Meanwhile, Wells Fargo’s old building in Golden Valley will soon be demolished to make way for an apartment complex. The old Crystal location is up for sale.
Wells Fargo’s Crystal branch is located at 5600 W Broadway Avenue.
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