Armstrong Students Help Market ‘Not Reaching’ Pouch
A business teacher at Armstrong High School will have her students help market the Not Reaching pouch, which holds driver identification cards and can be attached to the vent in a car.
The pouch prevents the driver from having to reach in their pocket or in the glovebox for identification at a traffic stop. The Not Reaching pouch connects to a magnet that you attach onto the vent in your vehicle.
Lora Haider, a business teacher at Armstrong, has a goal to get Not Reaching pouches into the hands of all new drivers in the Robbinsdale school district.
“It just seems with our climate lately, there’s a lot of tension,” explained Haider. “Anything to ease the tension just so everybody can go home safe. It just seems like such an easy solution, to have your ID there, so it causes no reaching. It’s just transparent for everyone and it prevents escalation of the situation.”
The founder of the Not Reaching pouch, Jackie Carter, came up with the idea after the fatal officer-involved shooting of Philando Castile during a traffic stop in 2016. So far, Carter has sold more than 5,000 pouches and given away 2,000.
The teacher and students are still working out the details of the marketing effort.
Armstrong High School
