A New Era of Communication in Brooklyn Center: Meet Joseph Cardoza
A new face is taking over the reins of communication in Brooklyn Center.
Joseph Cardoza is the city’s latest communications manager.
“I help manage the social media, I help manage the website, and I help manage any external and internal facing communications for the city,” said Cardoza.
A native of Texas, Cardoza attended college in Minnesota and liked it so much he stayed.
“Minnesota is a great state, its cities are very diverse and have a lot to offer,” Cardoza shared.
Cardoza’s role as communications manager comes with a clear goal: keeping residents informed and recognizing the power of social media in this digital age.
“When it comes to social media versus a newsletter, you can kind of get your information up-to-date more frequently as opposed to having to wait for stuff to go out to postage,” Cardoza explained.
However, he’s quick to emphasize that the city is not discarding traditional communication methods. Instead, the aim is to encourage residents to embrace social media for more frequent updates, supplementing the traditional avenues.
According to Cardoza, his efforts have already paid off.
“Within the first couple of days, our Instagram went up to about 75 followers, and our Facebook page hit 210 and it’s steadily growing,” he explained.
Bridging Boundaries Through Communication
Cardoza is also at the forefront of a project to revamp the city’s website, making it an even more accessible and user-friendly resource for all residents.
“We’re also working on our ADA compliance for folks that have accessibility needs,” said Cardoza, highlighting his commitment to inclusivity.
But for Cardoza, this role is not just about technology and data, it’s about people and community.
“I just came into this role very hopeful about continuing that transparency and helping kind of with the healing process as we come together and rebuild the community,” Cardoza said.
Cardoza says his appreciation for Brooklyn Center’s rich diversity fuels his dedication to community engagement and transparency.
“I want to put my best foot forward for the residents because ultimately we serve them,” explained Cardoza. “This is a community made by the community, so we want to make sure that we’re continuing to take them into account and making sure that their voices are heard.”