Business Matters

New Hope’s Mixly Beverage Co. Expands into Dirty Sodas  |  July 14, 2026

There's a saying at New Hope's Mixly Beverage Company: no boring drinks allowed. "We think that no drink should ever be boring," said Johnna Rossbach, founder and president of Mixly. The business got its start about five years ago with the founders hand-squeezing fruit for high-end cocktail mixers and selling them at farmer's markets.  Since then it has expanded, offering an upscale take on cocktail mixers and mocktails. "It's really taking a mixer, an elevated approach to a mixer," said Rossbach. "So it's helping people if you…