There's a new face in the front office at the TwinWest Chamber of Commerce. Shannon Full started on the job in mid-February, though she is certainly not new to the role of chamber president.
"I've actually had a great career of 17 years leading a chamber of commerce, and I started very young at the age of 24 here in the metro region with my first president/CEO position," said Full.
When it comes to the local business community, a strong chamber of commerce can help improve the overall business climate and help area companies grow. The TwinWest Chamber of Commerce in Plymouth represents 10 communities in the west metro including Golden Valley, Hopkins, Minnetonka and New Hope.
In Full's new office, the Green Bay Packers picture hung near her desk clues you into her background and birth state. Full hails from Grantsburg, Wis.
Most recently, Full served as president and CEO of the Fox Cities Chamber of Commerce in Appleton, Wis., though she also led chambers in Cedar Rapids, Iowa and Melbourne, Florida. Full started her career locally at the Twin Cities North Chamber of Commerce in Mounds View.
"I'm very much a change agent, so I'm looking at how can we make things better, what can we do to better serve our members and our communities," said Full.
At TwinWest, Full is looking to grow the chamber's membership, which currently stands at around 700 companies. Those companies are wide ranging: from Fortune 500 giants such as General Mills to small businesses throughout the area, including many companies with 15 employees or less.
Regardless of business size, Full says there's a shared challenge right now that demands attention: how to attract and retain top talent in the workplace amid baby boomer retirements and the millennial surge.
"It's everything from baby boomers and keeping them engaged. It might be changing the business model to allow for them to continue to be engaged, it's about our millennials and what is our millennial engagement strategy," said Full.
Full believes it will take a combined effort by the whole community to address the issue, and she's eager to get started on the job ahead.
"I'm very excited to really get to know people here in the region," said Full.
The new TwinWest president replaces Brad Meier who left the job last October after three and a half years with the chamber.
Alexandra Renslo reporting
February 27, 2017