Super Bowl "one of our biggest days"
On this weekend of the big game, local grocery stores have their specials on display. Of course, you have staples like chips and hot dogs, but when it comes to Super Bowl Sunday, the National Chicken Council says people will eat a plethora of poultry.

Americans are expected to eat about 1.33 billion chicken wings on Super Bowl Sunday. Let's say the viewership is about 111 million like it was last year. That means every one of those viewers will have to eat about 12 wings to get to that number.

The number of wings consumed by hungry football fans has grown over the last three years, but experts say only a quarter of the wings eaten this weekend will come from the grocery store. The rest of those wings will come from restaurants like Buffalo Wild Wings.

"It's one of our biggest days, for both my location and for the company," said Matt Wheeler, general manager of the Crystal Buffalo Wild Wings.

Wheeler says on Sunday, they expect to sell about 20,000 wings at the Crystal location.

"I think wings are so popular because they're easy, they're tasty, there's so many different ways they can be prepared with the different sauces that are available," he said.

And why not? With 15 sauces available and five dry rub seasoning options, there's a little something for everyone. For Wheeler and his staff, it's almost like a national holiday.

"We prepare four or five months in advance for this day, so it's a really big day for us," Wheeler said.

In fact, Super Bowl Sunday ranks right up their with the beginning of March Madness in terms of sales and customer traffic. Wheeler expects the restaurant to be packed and a slew of takeout activity before kickoff.

"We'll add four to five more people on just to deal with the influx of business walking through the doors," Wheeler said.

A telltale sign that America's biggest sporting event comes with a hearty appetite for the flavorful fowl.

"Great wings. Cold beer. It's a formula for a great day," Wheeler said.

Delane Cleveland

Feb. 3, 2017


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