In 2009, we first heard about a coupon lady in Maple Grove who was teaching others how to make the most of their clippings.
"If it weren't for the internet, I don't think I'd be a coupon clipper," said Carrie Rocha back in 2009.
A few months later, Money Savers partnered with Carrie Rocha and her new website, www.pocketyourdollars.com, to share financial advice every week. Together, we visited rummage sales, grocery stores, big box stores, and the State Fair. We even shared advice from Carrie's laundry room.
"Channel 12 plays a huge part in how I've gotten to where I am today," said Carrie. "Through a connection I met via that story, I did some larger affiliates in Minneapolis, that opened up public speaking, corporations, and then from there I got more confidence."
Now, the Pocket Your Dollars brand is known nationwide. Carrie Rocha's first book debuted in January and is currently the number two bestselling personal finance book on Amazon.
"The book is about the story of how we got out of debt," said Rocha. "I get asked that all the time. It's written in a way that other people can follow and learn and change their own financial life."
In the book, Carrie talks about five attitude changes that can help you get out of debt.
"What this book is about is the why and what comes before the budget worksheet," said Carrie. "This book will help you turn inward and be introspective about the attitudes and beliefs that have fueled your poor choices that you want to nip out of your financial life."
Carrie signed recently books and spoke at Lifeway Christian Bookstore in Maple Grove. Fittingly enough, she was also the first to point out to customers that the book was on sale.
"At some point, you have to say today is a day I'm going to make a change," said Rocha. "I'm going to take the money in my hand and I'm going to say this is enough for me."
You can buy the paperback for around $11 at Amazon, Barnes & Noble, and Lifeway Christian Bookstores. The Kindle or Nook version is just over $9.
Shannon Slatton, reporting
January 23, 2013