A bridal shop in Osseo wants to go beyond the glitz, glamour and the high price tag that often comes with buying the perfect wedding dress.
"It’s very important for me for people to save money," explains Annette Hall, owner of Bridal Aisle.
"So our tagline is your day done your way at a price you can pay. We firmly believe in that. We are here to help save money."
Hall opened the shop as a consignment shop with décor and accessories available five years ago. She expanded to offer off-the-rack designer dresses, priced 40-60 percent off retail. Now, 85 percent of dresses are brand new.
Besides offering discounted wedding wear, Hall offers wedding dress financing for dresses over $300 through I Do Lending.
Hall advises brides can stay within budget if they set a budget and have reasonable expectations.
"Pick your budget, don’t stress yourself out and give yourself leeway to go one way or the other within $100," says Hall.
But wedding gowns aren’t the only formals on sale at Bridal Aisle. The store offers a growing selection of dresses for mother of the bride and tuxedo rentals too. Hall says her store is a destination for picking out prom dresses.
Bridal Aisle is one of the vendors featured in this year's Hennepin County Choose to Reuse Coupon booklet
. The 20 percent off any single item is good for any item, whether prom or bridal.
Shannon Slatton, firstname.lastname@example.org
on Twitter: @sslatton