New campaign highlights Brooklyn Park businesses
This fall, a new ad campaign called, "Built in Brooklyn Park," will focus on manufacturing and products made in Brooklyn Park. Its intent is to encourage economic growth.

From the outside of Diversified Plastics in Brooklyn Park, you would never know the manufacturing company makes parts that are orbiting in space right now.

"We have three parts that are on NASA's Juno Probe that arrived at Jupiter last year," said Annette Lund, vice president at Diversified Plastics.
Components for NASA's Juno Probe are just one example of the millions of different parts made at Diversified Plastics for the aerospace, automotive, industrial and medical device industries.

"There's a lot of these big boxes in business parks that people don't know what's happening inside," said Erik Hansen, Brooklyn Park Economic Development and Housing Director. "We're trying to break open those boxes and show what amazing products are being built here in Brooklyn Park that are being shipped around the region and around the world."

Manufacturing is big business in Brooklyn Park, employing 20 percent of the city's workforce.

"Money is coming back into Brooklyn Park to produce jobs and tax base," said Hansen.

It's why the city is launching the two-year campaign, "Built in Brooklyn Park," designed to spread awareness by showcasing the city's manufacturing companies, the products they make and their economic impact.

"Our first priority is we want to make sure that the businesses that are here in Brooklyn Park are staying and thriving and growing," said Hansen.
With a wide variety of manufacturers, from those in medical device and biotech, such as Biomerics, to pharmaceutical and electrical engineering companies, such as Takeda and Design Ready Control, the Built in Brooklyn Park campaign also serves to alert other companies that Brooklyn Park is move-in ready with 1,000 acres open for development.

"We want to make sure that people understand that we are open for business, and we have many opportunities for new precision manufacturers to come in as well," said Hansen.

At Diversified Plastics, the company is celebrating 40 years in business in Brooklyn Park. The company's success and longevity, along with its NASA components, makes Diversified Plastics the perfect choice for the first company featured in the Built in Brooklyn Park campaign.

"To be part of the community for 40 years and to be recognized for that is a great honor," said Lund.

Built in Brooklyn Park advertisements will start appearing in newspapers and journals this fall. In October, an exhibit of products made in the city will be displayed at the annual Business Forward Forum.

Alexandra Renslo
Twitter: @alexrenslo

July 31, 2017


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